−29%
Handmade in Gujarat
Jewellery made the slow way
Kundan, oxidised, beadwork and mirror pieces — each one finished by hand, in batches small enough to check every stone.
The collections
Shop by craft
Six traditions, each with its own hand.
Our story
Made by hand, by a small team
The Purna began at a workbench in Gujarat with a simple idea — that jewellery should be made slowly enough to be made well.
Every piece is assembled by hand, in batches small enough that each stone is set and checked individually. Nothing is mass-produced, and nothing leaves without being looked over.
150+
Designs
13
Collections
100%
Handmade
By piece
Find it by what you wear
Every piece leaves the workbench having been held, checked and finished by hand.
Sejal Thakre, Founder
Handmade
Every piece assembled by hand in small batches.
Dispatch in 2–4 days
Custom pieces take 7–10 days to craft.
Secure checkout
UPI, cards, netbanking and EMI.
48-hour resolution
Damaged or incorrect items put right.